Social Media Marketing
During my recent position as Marketing Coordinator at a large addiction treatment facility in New Hampshire, I helped to organically increase the company's Facebook following by almost 2,000, or 13%. LinkedIn following increased by 300 followers, and Instagram following by over 1,000, all over the span of 18 months.
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Successful Campaign Examples
Fitness Inspired Social Media Giveaway
The Campaign:
A weekly contest aimed to garner more likes for our company Facebook page. Participants were encouraged to comment, follow, and share, along with an additional step each week. For example, one week we invited everyone to share their favorite workout song. The campaign was conducted over a span of four weeks (1 month), with 4 separate bundles of prizes for each week's winner.
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The Prize:
4 different bundles of equipment for yoga and other prizes. This included yoga mats, water bottles, a bluetooth speaker, and more.
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The Results:
We hit our mark of 16,000 followers, having gained almost 300 in the four weeks of the contest running. This was achieved through periodic boosting of posts, inviting users who had followed but not liked our page to do so, and daily stories on both Facebook and Instagram to capture additional attention that may have been missed in someone's newsfeed.
Before + After Campaign
A social media campaign I helped launch back in 2019 has seen great success in terms of engagement. It takes a before and after photo of a person who struggled with drug addiction, and how they look now. Because of the overwhelming success seen from the very first post and onward, it became a repeated fixture in our social media rotation. The visible results helped strengthen brand messaging by illustrating the vast changes clients undergo during their recovery journey.
Our first campaign featured one of our Case Managers, and was very successful particularly because we set the Facebook promotion to target his hometown in the audience/demographic option.
Hiring Campaigns
I have created graphics for and run numerous hiring campaigns across social media channels, primarily Facebook and Instagram.